How do you improve vaccine confidence across Wyoming, the least-vaccinated state?
Remind residents that since vaccines were introduced, cases of preventable diseases have fallen off a cliff.
And that’s just one of the many reasons they have to Thank a Vaccine.
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For the rest of our deliverables, we chose to brighten up the color scheme. After all, it is Thank a Vaccine.
Thankfully, that had the added benefit of helping our message stand out even more.
